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My Southwest Virginia

Tucked in the mountains of southwest Virginia is a vibrant culture of music and craft. It’s a region of spectacular views, opportunities for outdoor recreation, and rich natural resources. Rooted deep in history, this culture is authentic. Distinctive. Alive. We're building a sustainable creative economy that preserves, protects, and interprets our rich heritage and natural resources, creates jobs, and welcomes both visitors and new businesses to our region.